Starting a Corporate Health Promotion Plan vision and brand for your organization’s Corporate Wellness Program:

Why it’s important and how to do it

The Corporate Health Promotion Plan Vision

A Corporate Health Promotion Plan vision statement is a concise statement that summarizes the purpose and goals of your organization’s commitment to creating a Corporate Wellness Program. Taking the time to clarify and describe your organization’s Corporate Health Promotion Plan vision can provide a focus and a consistent direction for your Strategies for years to come. The vision statement reminds leaders and workers of the link between worker health and the organization’s ability to achieve its overall mission.

Answer the following questions and you’ll have the components needed to build a simple and powerful Corporate Health Promotion Plan vision for your organization’s culture of wellness:

• What do you want your Corporate Health Promotion Plan to accomplish?
• How do you intend to accomplish it?
• How does this Corporate Health Promotion Plan mission support or further the organization’s mission?

A sample Corporate Health Promotion Plan vision statement might be . . .

To have workers who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (organization’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage workers not to smoke, to be active, and to eat healthfully (what).

The Corporate Health Promotion Plan Brand

In the same way that your organization’s name and brand image provide visibility for your business, your Strategies toward creating a Corporate Health Promotion Plan will benefit from being easily recognizable to workers:

• A consistently used Corporate Health Promotion Plan brand on all communications conveys to workers that the commitment to a culture of wellness is here to stay.
• A Corporate Health Promotion Plan brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.

Do what you can to engage workers in creating the identity (brand) for your organization’s Corporate Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to workers the organization’s Corporate Health Promotion Plan commitment. Here are two possible approaches to involving workers:

Option 1: Have a Corporate Health Promotion Plan contest

1. Announce the Corporate Health Promotion Plan contest guidelines and deadline.
2. Have the Health Promotion Committee review the ideas submitted, and pick a name.

If, for example, your corporation, Premier Building and Design, is in the commercial construction business, you might receive the following Corporate Health Promotion Plan ideas from workers:

• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier workers
• Custom Build: Building health builds wealth
• Building Health: Designing better worker health

After reviewing the entries, your Health Promotion Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Corporate Health Promotion Plan contest” prize to the two workers, those who submitted the pieces of the name that represent the final product.

Premier Elements: Building health builds wealth

3. Select a Corporate Health Promotion Plan logo to go with the name.

The Corporate Health Promotion Plan logo is an important piece of the branding

• Review any ideas submitted for Corporate Health Promotion Plan logos.
• If you’re fortunate enough to have a graphic design professional at your corporation, enlist her or his help with developing the Corporate Health Promotion Plan logo!
• As an alternative, pick a piece of clip-art that fits with the Corporate Health Promotion Plan name you’ve selected. For example, the corporation referenced above might look for a symbol that conveys building, health and wealth.

Option 2: Health Promotion Committee determines the name and brand

1. Have your Health Promotion Committee brainstorm Corporate Health Promotion Plan names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your organization or industry.
• Try clustering words together as in the construction corporation example above.
2. Once your Health Promotion Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of wellness.
3. Select a Corporate Health Promotion Plan logo to go with the winning name.
4. Announce the organization’s Corporate Health Promotion Plan and the corresponding Corporate Health Promotion Plan name. Explain that employees on the advisory committee chose the name.