Corporate Health Promotion

Ten Steps Toward Strategic Corporate Wellness Programs

The Corporate Health Promotion Plan management world is evolving rapidly. Each month, there are new research findings that support the premise that Corporate Wellness Programs and disease management have a long-term impact on healthcare costs. Many large companies that started Corporate Wellness Programs three to five years ago are showing savings in health, disability, and workers compensation costs. Small to mid-size companies are watching all this and wondering where to start with wellness.

Getting upper management support and budget approval is one of the challenges at the beginning of a Corporate Wellness Program. This is the case because Corporate Wellness Programs can be expensive, averaging $150-300 per employee per year in large companies. Most of the savings are not realized for a number of years. This long-term investing is hard for companies on the move.

The key to success for Corporate Wellness Programs is to take a strategic approach. Here are ten steps to consider when starting a Corporate Wellness Program.

1. Start with upper management. Without upper management support, a health promotion strategy can fall flat. Start with the health of your executive team and discover your wellness champions at the top of the organization.
2. Assess the problem. Look at your healthcare claims and analyze the trends. Which conditions are driving your medical, disability, and workers’ compensation claims and which are modifiable? What’s worked and what hasn’t thus far? What is the long-term impact of doing nothing?
3. Hold an initial wellness meeting. Invite your primary stakeholders both inside and outside the organization. Ask your broker to facilitate the meeting and invite primary health vendors including health, disability, Employee Assistance Program (EAP), fitness, and occupational nursing. Review claims and utilization data and establish primary areas of concern. Look at current offerings and see how they can be tailored to the needs of the population.
4. Consider both healthy and unhealthy staff members. Since 85% of claims are usually attributed to 15% of claimants, it is essential to reach those with the most costly conditions while also reaching staff members who are at risk for developing preventable diseases in the future. Voluntary Corporate Wellness Programs such as brown bag wellness seminars miss many of the staff members who need them most. Consider initiatives that are population-wide or target intact workgroups. Wellness incentives help but do not motivate everyone.
5. Establish short-term goals for the Corporate Wellness Programs. Establish some realistic short-term goals based on your primary areas of concern. Are there any plan design changes that could have an immediate impact on spending? Are there some programmatic actions that could have immediate results?
6. Find out what staff members are thinking. Hold some focus groups to determine where staff members are with wellness. What’s working? What isn’t? How much interest do staff members have in the Corporate Wellness Programs? What obstacles and barriers are staff members experiencing when they try to change behavior?
7. Make sure you have a high-impact Employee Assistance Program (EAP). Your first wellness dollars should go into upgrading your Employee Assistance Program (EAP). A highly utilized Employee Assistance Program (EAP) can provide a foundation for all of your future wellness programs. A good Employee Assistance Program (EAP) is a trusted link to the hearts and minds of staff members. At no additional cost, the Employee Assistance Program (EAP) can provide needed follow-up coaching and personal attention for staff members who are working on modifiable health behaviors or involved in disease management initiatives. Nutritionists, fitness, pregnancy, and stress management specialists are all part of a high-value Employee Assistance Program (EAP).
8. Establish three to five year goals for healthcare savings and measure them. Get help from your broker and insurance carrier help you on long-term goals for your health, disability, and workers compensation plans. Create program metrics that will help you to measure ROI. Go beyond participation rates, completion rates and program satisfaction. Measure changes in readiness, changes in behavior, and changes in risk factors. Create rigorous methods to measure healthcare savings over the long term.
9. Establish goals for organizational health. Consider the more intangible benefits of a Corporate Wellness Program and quantify them whenever possible. Include employee turnover rates, cost of new hires, employee morale, benefit satisfaction data, and employer of choice issues in setting goals. Create ways to measure success in these areas.
10. Add specifics to your short and long-term plan. Include a Corporate Health Promotion Plan strategy, a communication strategy, and a Corporate Health Promotion Plan incentive strategy that will fit with your organization culture. Focus on integration of related components along a health continuum with communications that are focused, simple, and human. Create a budget that includes primary components such as consumer education, health promotion, Health Risk Assessments / Health Risk Appraisals, and regular biometric screens.

Corporate Wellness Programs are crucial to improving the health of our nations. Most adults spend more of their waking hours at work than anywhere else, making it a excellent venue for promoting healthful habits. The worksite organizational culture and environment are powerful influences on behavior and this needs to be put to use as a means of assisting staff members to adopt a healthier lifestyle. Advantages to Corporate Wellness Programs include:
• Weight reduction
• Improved physical fitness
• Improved stamina
• Lower levels of stress
• Improved well-being, self-image and self-esteem

Businesses can also benefit from Corporate Wellness Programs. According to recent research, employers’ benefits are:

• Improved recruitment and retention of healthy staff members
• Decreased healthcare costs
• Decreased rates of illness and injuries
• Decreased employee absenteeism
• Improved employee relations and morale
• Increased productivity

A U.S. Department of Health and Human Services report revealed that at worksites with physical activity initiatives as components of their Corporate Wellness Programs have:

• Decreased healthcare costs by 20 to 55 percent
• Decreased short-term sick leave by six to 32 percent
• Improved productivity by two to 52 percent

Thanks to modern medicine, life expectancy for Americans has continually increased. How much we enjoy these additional years, however, depends greatly on how we have lived our lives. If our quality of life is to remain high so that we can fully enjoy these extra years, we must practice good eating habits, be active and refrain from using tobacco products.

Who needs Corporate Wellness Programs? If you work in an office or a jobsite or are a member of an organization who spends a considerable amount of time at work, you will benefit from a well-designed worker Corporate Wellness Program. Employees spend a minimum of about 200 hours a month at work – a considerable amount of time.

Furthermore, stress, distractions and the pressures of the job can take its toll on the employee, which makes it important that a Corporate Health Promotion Plan is implemented. Today, all across America, Canada, Europe and Asia, top Corporate Wellness Programs are being used to help improve employee conditions at work and reduce the cost of worker healthcare.

Some of the top Corporate Wellness Programs currently in use today include:

Health Risk Assessments / Health Risk Appraisals

Health Risk Assessments / Health Risk Appraisals is a top Corporate Health Promotion Plan currently in use globally. Organizations that implement it determine the safety and health concerns of workers by the assessment of appropriateness of the facilities and equipment against the needs of the staff members.

It can, by way of example, guide the organization into determining how much air quality within an office room affects the users and then help the assessment team to come up with the measures necessary to correct the problem. Health Risk Assessments / Health Risk Appraisals can also evaluate the level of exposure workers have to certain hazardous or dangerous materials and practices.

Immunizations

This isn’t always practiced in every country since there are regions where government sponsored immunization shots are available. However, it has also become an important component of the top Corporate Wellness Programs in many companies in North America.

Immunization, flu shots, such as those used to combat flu, by way of example, are offered to workers for free.

Employee Assistance Programs (EAPs)

Employee Assistance Programs (EAPs) consist of a wide variety of services. It can range from providing educational resources to staff members regarding health issues to sponsoring health services and medical care. In many companies, medical and insurance have also become a staple part of their benefits system.

Weight Management Programs

This is another Corporate Health Promotion Plan that companies use, particularly those that offer in-house commissary or cafeteria services. Instead of serving richer, high-calorie fare, cafeterias offer options for a healthier diet, usually in the form of low-calorie foods and sugar substitutes.

Health-Wellness Newsletters – Health Education Programs

One of the top Corporate Wellness Programs that companies can implement is a self-powered tool using a newsletter to promote wellness, coupled with a visible campaign. The campaign may be done periodically and focus on a specific topic, such as tobacco use hazards, cancer, stress, carpal tunnel syndrome, safety in the workplace, etc.

The newsletter in itself can be an effective means to deliver information to staff members or members of an organization but it is far from perfect. Some staff members, by way of example, may not read the newsletter in its entirety or even pay attention to it. If the issues outlined in the newsletter are promoted through an active and highly visible campaign, it will be easier to maximize positive results.

Physical Fitness and Exercise Programs

Another top health promotion program for companies is one that involves physical activities. Companies often sponsor physical fitness-related events such as marathons and organization sports initiatives to promote staff members to remain fit or lose excess weight. In mid- to large-sized companies, companies may even pay for gym memberships or in-house physical fitness facilities.

Corporate Health Promotion Plan Incentives

Some of the top Corporate Wellness Programs implemented by companies involve incentive rewards. This involves organization-sponsored initiatives that reward staff members for achieving specific wellness goals. Participation in health campaigns and signing up for Corporate Wellness Programs are two of the most commonly rewarded schemes. Rewards can range from special recognitions to points (for bigger rewards) to specific gifts. In a few cases, cash may also be used.

However, incentive systems have had mixed reactions and levels of success. But it continues to be one of the top choices among companies who are willing to modify it in order to fit their unique needs.

Group Activities

In many companies, companies take advantage of peer pressure in order to encourage workers to participate in Corporate Wellness Programs. This is currently one of the favorite worker Corporate Wellness Programs currently in use today and growing in popularity. Peer pressure is often leveraged to help promote competitions and to persuade staff members to be active in organization-sponsored health fairs.

Corporate Wellness Programs at the organization level are beneficial, right? Wellness statistics clearly show that such Corporate Wellness Programs are not only cost-effective for the organization but can assist the employee in developing a healthier lifestyle. With the increasing cost of healthcare, Corporate Wellness Programs simply make sense. So where does the problem come in? Let’s examine the topic from both perspectives.

Corporate Wellness Programs: The Good
• A sampling of ROI for Corporate Wellness Programs: Bank of America: 600 percent; General Motors:370 percent; Pepsico: 300 percent; Citibank: 465 percent; and the Washoe County School District leading the pack at a whopping 1,560%. (Campbell,J., Wellness Improvement Experts, www.wellnessimprovementexperts.com, Albuquerque, New Mexico.)
• Companies with Corporate Wellness Programs have realized a 28% reduction in sick leave, a 26% reduction in adjunctive healthcare costs and a 30% reduction in disability and workers compensation costs. (Health Affairs, Volume 21, No.2, March, 2002.)
• The Washoe county School District in Northern Nevada realized a $15.60 ROI for each dollar spent due to a 20% reduction in absenteeism. (Hardy,A. (2005). At the Top Of The Class. WELCOA’s Absolute Advantage Magazine, 5(1), 14-20.)
• Corporate Wellness Programs provide the structure, encouragement, incentives and ongoing support that many individuals need in order to make lifestyle changes.
• Employees also realize returns on their efforts. FiServ, a financial services technology organization, gave staff members who filled out a health risk assessment a significant discount on their health insurance premium. (Holland, Kelley, The New York Times, July 22, 2007.)

Corporate Wellness Programs: The Bad
The flip side of the argument centers on basic human rights. Do we want/need our employer to tell us to eat our veggies or lose 30 pounds? Some companies are doing just that and at least one lawsuit has resulted because of it.
• Three hundred companies have requested assistance from a national employment and labor law firm to institute more aggressive Corporate Wellness Programs.(Cornwell, Lisa, Associated Press, Albuquerque Journal, September 10,2007.)
• Clarian Health, based in Indianapolis, Will begin decreasing employee paychecks by $10.00 for every employee who has a Body Mass Index (BMI) of greater than 29.9 because not enough staff members were utilizing their wellness services.(Cornwell, Lisa, Associated Press, Albuquerque Journal, September 10,2007.)
• Scott Rodrigues filed a suit against his prospective employer, Scotts Miracle-Gro, because he believed the organization’s antitobacco use policy violated his civil rights. The organization has a policy against hiring staff members who smoke and Mr. Rodrigues’drug screen was positive for nicotine.(Holland, Kelley, The New York Times,July 22,2007.)
• employee advocates are concerned that health discrimination may not be covered under the Americans with Disabilities Act.(Cornwell, Lisa, Associated Press, Albuquerque Journal, September 10,2007.)

Penalizing staff members by hitting them where it hurts the most,their pocketbook, does not appear to be a a good approach to molding human behavior.
Such tactics may result in raised resentments and retaliation, primarily in the form of absenteeism and presenteeism (decreased productivity on the job.) Voluntary, incentive-based initiatives, such as the one in the Washoe County School District, can and do produce results. A positive attitude on the part of management along with an opportunity for staff members to have a stake in the decision-making may yield the greatest dividends to both employer and employee.The motivation and resolve needed to change unhealthy lifestyle habits can best be derived from the basic tenets of encouragement, respect and support.

Getting Started – Secure management support
• Justifications for having a Health and Wellness
• Health Risk Assessments / Health Risk Appraisals
• Help for high-risk population: smokers, obese staff members
• Early detection of diabetes, heart disease risk factors (high cholesterol, high blood pressure)

Health and Wellness Participation – Establish your audience
• Employees only, whole family, retirees?
• Community involvement? Theme?

Health and Wellness Time Line
• Establish a date and time Allow 4-6 months of planning time

Health and Wellness Planning
• Establish health-related screenings, tests, other activities you’ll offer Establish educational literature and other learning opportunities Health and Wellness will provide Include any “fun” activities, or food/beverage needs for the fair

Health and Wellness Location & Logistics
• Consider location big enough to accommodate the largest volume of staff members at “peak time” periods
• Determine how booths/stations will be set up

Health and Wellness Vendors
• Target relevant health/safety-related community and corporate vendors to provide services, educational materials, incentives and giveaways

Health and Wellness Marketing
• Determine marketing tools to be used to inform staff members/members (posters, mailings, e-mail)
• Determine any incentives or giveaways that will be included in the fair or used to promote participation in the fair

Health and Wellness Scheduling
• Coordinate timing and events with staff and/or volunteers

Health and Wellness Personnel
• Schedule appropriate experts Physician or similar healthcare personnel to provide patient consultation for review of blood draw lab results
• Nurse(s) to administer immunizations
• Administrative/all-purpose individual to facilitate paper work, finger sticks and to provide general assistance
• Pharmacist or pharmacist assistant if appropriate Dietitian for nutritional counseling suggested personnel designated for health fairs

Footnotes

1 The Robert Wood Johnson Foundation via Reuters Health E-Line.
2 Kaiser Daily Health Policy Report, (9/11/03)
3 www.cdc.gov/nccdphp/dnpa/press/archive/lower_cost.htm
4 “Is Stress Nibbling Away at Your Bottom Line?” By Stephen Alper, Nov. 15, 2002.
5 Health Promotion in the Workplace, Michael P. O’Donnell, page 415.
6 http://www.bmpcoe.org/bestpractices/internal/dayto/dayto_6.html

Preventing injuries is a high priority for companies, especially in factory settings such as Honda. That’s why the organization offers several initiatives—including line-site process evaluations —to establish potential hazards and help reduce the chance of injury. As part of an early intervention program, Honda staff members who are feeling pain can receive a massage of the affected area during work time.

Stretching initiatives are another effective tool in injury prevention. According to the Best Practices in Manufacturing Web site, Dayton Parts, Inc. (DPI) in Harrisburg, Pa., conducted research that revealed approximately 80 percent of all manufacturing injuries occurred within the first two hours of each shift. After implementing a program that mandated production staff members to stretch for 10 to 15 minutes at the beginning of their shifts, they saw a dramatic reduction in injuries.

While the DPI Corporate Health Promotion Plan costs about $75,000 a year to operate, in conjunction with other organization initiatives, it has helped bring the annual cost of workers’ compensation from $700,000 to $200,000 per year.6

To help prevent lengthy absences and reduce workers’ compensation claims, Honda instituted a work recovery program. Through the program, workers who have had an injury can work in a modified job—getting better. Employees in the program spend their work days receiving physical conditioning to increase overall fitness, physical therapy to restore functionality, health education and nutrition counseling. The program is based on data that shows fewer work days are lost when an employee stays connected to the work environment.

The Ohio Bureau of Workers’ Compensation, www.ohiobwc.com, provides a “10-Step Business Plan” as a guide for companies in providing Corporate Wellness Programs that aim to reduce injuries. The plan includes information on safety and health initiatives to prevent occurrences of on-the-job accidents, including:

employee involvement – To ensure the success of any Corporate Wellness Program, staff members must participate in the safety and health-management process. This can be done through safety and health audits, accident investigations, or by forming safety and health involvement teams, focus groups or committees.

Orientation and training plan – Conduct orientation and training sessions to educate staff members on the organization’s safety policies. These sessions should include procedures for the safe use of machinery and tools, chemical hazards and how to prevent contact or exposure, specific job/task safe practices, and hazard recognition and prevention.

Communication – Open communication keeps staff members informed and provides suggestions and feedback on the effectiveness of the Corporate Wellness Program. Through memos, bulletin boards and staff meetings, important health and safety information can be conveyed throughout the organization, keeping all management staff and staff members knowledgeable about the organization’s safe practices.

The organization plan also outlines incentives for post-injury procedures, including:

Medical treatment and return-to-work practices – arly return-to-work strategies help injured or ill workers return to work in a timely manner. Companies should start a disability management policy to help injured or ill staff members obtain quality medical treatment, making their transition back to work quick and effortless.

Timely notification of claims – Businesses should document workplace injuries immediately after they occur and promptly send that documentation to a claims handler. Quickly providing claim information demonstrates care and concern for the injured employee, prevents delays and confusion with the claim process, and reduces the potential for abuse or needless litigation.

Record keeping – Internal documents should be kept to record work-time injuries and to assess the success of the organization’s safety efforts. Corporation audits, surveys and injury or illness reports can all be used to analyze which safety practices and policies have proven successful, and what areas of health and wellness need improvement.

According to Gordian Health Solutions, the effectiveness of Corporate Wellness Programs in improving health and decreasing healthcare costs is directly linked to incentives: the more substantial the incentives, the higher the success rate. Incentives can range from tokens of achievement, such as t-shirts, water bottles and sports equipment, to more substantial financial awards, such as cash incentives or copay vouchers for the successful completion of a program.

Nationwide Insurance is seeing results from a small incentive program initiated by one of the organization’s worksite nurses. To promote lunchtime walking, the employee has informally launched a “shoelace program” modeled after the karate-belt color system. Employees progress through the color scale until they reach “black-lace” status. The reward system has resulted in more staff members making commitments to walk during their lunch hour.

At the high end of the reward spectrum, some companies pay cash to staff members who meet wellness goals. LuK, Inc. offers staff members $250 for kicking the tobacco habit and remaining smoke free for 12 months. For logging fitness points that add up to 10 miles a month, staff members are eligible for health assessments, which can result in reward amounts of up to $225.

The most effective motivator, according to Gordian research, comes through linking participation in Corporate Wellness Programs directly to insurance premiums. Doing so clearly demonstrates to staff members the positive effects of wellness on their own healthcare costs. often, the first step in linking wellness programming to insurance coverage is lowering deductibles for wellness care or eliminating deductibles altogether. By adding this benefit, companies can promote staff members to undertake routine screenings and other procedures to respond to health problems before they become chronic. Early detection benefits both patient health and employer health costs.

Incentivizing Corporate Health Promotion Plan participation with healthcare credits

More frequently, companies are going beyond increased wellness care coverage and looking to demonstrate the importance of wellness by linking participation to staff members’ bottom lines. Worthington Industries has recently rolled out a program that allows staff members to eliminate their portion of the insurance premium by enrolling in a Healthy Choices Corporate Wellness Program.

During the first year of the Healthy Choices program, staff members and their spouses complete Personal Health Assessments and medical screenings to determine their levels of health risks. Nurses, dietitians and physical fitness specialists are available to help moderate- and high-risk members develop individual action plans for enhanced health through the use of educational materials, behavior modification, telephone help from third-party program health coordinators, and formal health management initiatives. By completing the assessments, staff members earn their full premium credit. Because some plans at Worthington require no employee contribution, a cash award takes the place of a credit in those cases.  During year two of the program, the wellness bar is raised slightly. To continue to receive the wellness credit, members in the moderate- to high-risk category will be required to work at setting goals with third-party health coordinators.

Year three raises the bar again, requiring members to show progress in meeting goals and to continue to work with health coordinators to reach goals.

After year three, Worthington Industries staff members will be on the wellness track. The organization believes that will mean a healthier workforce and cost savings for staff members and the organization. The well being of Worthington staff members is the foundation of this program, and both staff members and the company are expected to benefit from the long-term advantages of the Healthy Choices Corporate Wellness Program.

While Worthington has taken a broad approach to wellness, other companies have found success in offering incentives in specific areas. Longaberger, for example, offers a discount on healthcare policies for staff members who do not use tobacco. An individual employee who doesn’t use tobacco saves $7 per bi-weekly pay. For tobacco-free staff members with family coverage whose families are also tobacco-free, the savings increases to $14 per pay.

The next step: Penalizing harmful behaviors

As it stands, healthcare is the only type of insurance that doesn’t focus on penalizing for behaviors that put the insured party at risk. With healthcare costs increasing so dramatically, that could soon change. Just as an accident likely raises auto insurance premiums, increasing premiums for those who engage in unhealthy behaviors is a possible next step in employers’ attempts to manage healthcare costs.

Reports that staff members would support this type of action are stacking up. One Ohio employer conducted an informal survey that indicated staff members would consider it a morale boost if health-conscious staff members were relieved of some of the burden of subsidizing care for staff members who engage in behaviors that adversely affect their health. Whether or not this type of program gains popularity, one thing is sure: the need to control the rise in healthcare costs is becoming ever more pressing.

The Last Step: Getting Started

No matter what strategy, from offering staff members health resources to providing incentives for healthy behaviors, companies have a real opportunity to improve morale and productivity, reduce absenteeism and control healthcare costs through wellness. The first step is committing to taking one, no matter what size effort is appropriate for your organization.

Small steps lead to big strides.

Dr. Moore of Nationwide maintains that immunization is the most cost-effective treatment in medicine. By way of example, vaccinating children against the influenza virus averages a savings (including healthcare costs, parents’ missed work, etc.) of up to $35 per vaccine recipient. And experts predict that estimate is low, because it doesn’t take into account the rapid spread of the flu.

The American Association of Family Physicians’ Web site, www.aafp.org, offers a recommended adult immunization schedule created by the Advisory Committee on Immunization Practices. This schedule, tiered by age and chances of exposure, recommends diphtheria, tetanus, influenza, pneumonococcal, hepatitis B, hepatitis C, measles, mumps and rubella, varicella and meningococcal vaccinations.

Ideas to incorporate prevention and early detection:

• Hold a wellness fair and invite businesses that provide screening services for such conditions as blood pressure, blood iron, cholesterol, body mass index (BMI) and diabetes.
• Provide educational materials about well-baby care and immunizations.
• Choose healthcare coverage plans that include wellness check-ups and immunizations.
• Provide worksite mammograms for staff members.
• Sponsor worksite flu vaccinations to coincide with flu season.

Advantages of Stress Reduction Programs

While stress cannot be eliminated from life, or even from the workplace, coping skills can be developed with relative ease. Stress management skills lead to decreased absenteeism and more effective, more productive staff members. Because stress has been shown to contribute to such physical conditions as ulcers, high blood pressure and stroke, stress reduction has a direct impact on improving physical health.

Studies have shown that heart patients who attend stress management initiatives have 42 percent lower healthcare costs. Other studies have documented a 50 percent reduction in medical services use when stress management initiatives are employed. Further, Employee Assistance Program (EAP) experts estimate that 20 percent of any workforce is affected by personal problems that can influence work performance.

Stress reduction tactics to consider:

• Provide worksite yoga or meditation classes.
• Organize support groups among staff members.
• Sponsor stress management classes during the workday.
• Provide an employee assistance program that includes both counseling and referral.
• Provide worksite counseling for staff members in the case of a work-related trauma, such as the death of a co-worker.

Advantages of Prenatal Care and Breastfeeding

The old adage “an ounce of prevention is worth a pound of cure” is particularly relevant to when applied to preventive measures taken during pregnancy, when a few extra ounces of birth weight can save a child’s life. During pregnancy, simple precautions can help avoid catastrophic results; giving up tobacco use, for instance, drastically reduces the risk of miscarriage and pre-term labor.

The March of Dimes reports that if all women took adequate folic acid before conception and during pregnancy, the number of babies born with a neural tube defect could drop by as much as 70 percent. The physical and emotional benefits of proper prenatal care to a mother and child are underscored by a strong organization case for offering prenatal wellness benefits. Nationwide’s Chief Medical Director, Dr. Michael Moore, estimates costs to care for one baby delivered prematurely could approach $500,000.

First steps in fostering a prenatal program:
• Invite the March of Dimes to present information about prenatal health at an employee brownbag lunch or breakfast meeting.
• Hold prenatal care information classes for interested staff members at lunchtime.
• Provide educational materials about the effects of alcohol, drugs and tobacco use on an unborn child.
• Provide incentives for adopting healthy lifestyles during pregnancy.
• Provide prenatal initiatives and education as part of the organization healthcare package.